“Doing things the straightforward way is a privilege reserved for those with obvious options.”
— Michael Schein
Author of The Hype Handbook (McGraw Hill) | Head Hype Artist at MicroFame Media
Michael F. Schein
When brands finally understand that they can be safe or they can be successful they call Michael F. Schein. Few people understand the difference between building a brand and launching a movement like Michael. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers has been named as a favorite by bestselling authors like Jonah Berger and Nir Eyal, editors-in-chief like Kaja Perina (Psychology Today), and CEOs like David Siegel (Meetup). Michael builds massive, avid followings for bold new ideas and has done so for eBay, The Medici Group, University of Pennsylvania, LinkedIn, Citrix and more. His writing has appeared in Fortune, Forbes, Inc., and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.
What Michael Talks About
How To Sell Your Ideas Like a Cult-Leader
There’s a hidden truth about “disruption” - most members of our species fear change, even if that change is essential. Fortunately, there is a way to convert even the most recalcitrant colleagues, stakeholders, and managers into avid supporters:
Think like a cult leader.
In this talk, you’ll learn about the mechanisms of mass psychology that get people to follow the weirdest and most unusual new ideas. You’ll come away with a blueprint for ethically applying their strategies to push the boundaries of the impossible while making the world a better place in the process.
What you’ll learn:
Master the art of the “micro-ask”
Get people to propose solutions that move your initiatives forward
Turn the most stubborn resisters into your biggest advocates
The Power of Hype: Creating Overwhelming Excitement Around Groundbreaking Initiatives
What if there was a way for in-house innovators to break through internal resistance, and build a fervent following for their ideas?There is…and it’s called hype.
Bringing an idea to life requires hype. While the great inventors, engineers, scientists, and builders who worked on connecting the American coasts by locomotive and putting human beings on the moon should certainly get some credit, it was the hype artists who got people to show up and buy in that were truly indispensable.
Hype is about interacting with people based on how they really act rather than how they say—or think—they do. For forward-thinking executives who want to change the world through their ideas, their projects, and their leadership, mastering it is indispensable.
What you’ll learn:
Create an atmosphere of curiosity and intrigue
Build a tribe of open-minded advocates
Harness the energy that comes from discomfort
Emotion And Creativity: How To Become Friends With Your Inner critic
Leadership has to come from everywhere, not just from the people who sit atop of an org chart. So many of us have felt powerless or unsure of where to start. In this session we will look at how we can break down some of the barriers that may be keeping you from having an impact and stepping up to make a difference.
What you’ll learn:
Understand where your confidence comes from and how to keep it high through any challenge
See how happiness plays a bigger role in creativity than we think and some new techniques for how to consistently find it
How to use your emotions in your creative process and to grow your creative voice and leadership